AI Insights · Timothy · July 2025
Top Horror Games Performance in Middle East Q2 2025
Explore the performance of the top 5 horror games on a unified platform in the Middle East during Q2 2025, as reported by Sensor Tower.
In the second quarter of 2025, the horror game genre in the Middle East saw varied performance across the top five apps on a unified platform, with data insights provided by Sensor Tower.
Identity V from NetEase Games showed a dynamic trend in weekly revenue, peaking at $12K at the start of April and stabilizing around $6.6K by the end of June. Weekly downloads fluctuated, reaching a high of 2.4K in early June, while active users maintained a steady rate, peaking at 6.8K mid-June.
The Мystery Matters Adventure Game by Playrix experienced modest weekly revenue, culminating at $2.2K by the end of June. Downloads steadily declined to about 260 by the quarter's end, whereas active users hovered around 4K throughout the period.
Ghost Invasion: Idle Hunter from Miniclip.com showed varied revenue patterns with a peak of $1.4K in late June. Downloads saw a downward trend, ending at approximately 398, while active users slightly increased to 1.4K towards the end of the quarter.
For Poppy Playtime Chapter 1, developed by Mob Entertainment, Inc, weekly revenue remained under $1K, with a small increase to $504 by the end of June. Downloads decreased to just over 50, and the active user base slightly shrank to 981 by the end of the quarter.
Lastly, Hello Neighbor from tinyBuild LLC had a significant presence with weekly downloads reaching up to 13K in June. Revenue showed a steady climb, peaking at $799 in late June, while active users increased to 17.3K by the end of the quarter.
These insights highlight the varying trends in downloads, revenue, and active user engagement across horror games in the region. For more detailed analytics, visit Sensor Tower.